- It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible.
- The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life.
- Paperback.
- 128 pages.
- Dimensions: 4.75 x 0.5 x 7 inches
book: It's Not How Good You Are, It's How Good You Want to Be: The world's best-
$12.95Price